Thursday, October 28, 2010

En Vogue


There's a long but boring story as to why it took me so long to show off this great mention in Vogue Fall 2010. But, here it is featuring the Magic Carpet Socks. We liked the part where they asked for a second kit so they could actually KNIT them. How's them apples?

So, let me say again that these socks are an absolute blast to knit. There's just a few bobbles and they're right on the top for full effect. Never let me say a negative thing about a bobble again. I now love them.


The big ad campaign for the Clearance Sale is starting Monday, Nov 1st, so if you've got your eye on something, act now. These are limited addition kits, kiddos.

Friday, October 22, 2010

It's Anniversary Time

 Here's the handspun crochet shawl that kept me busy for a few weeks this early fall.

Yep, and that means a sale of epic proportion as I make way for new designs and products at Krafti-Kit. We're talking like...half-off most of the store! I love those packages going out. And things are moving quickly out that door so if you like it, snag it.

I also just got my first little newsletter out the "door". It was little, minimalist and I hope that it will be more in the future, but I didn't have time for the learning curve on this one and needed to get it out.

There are so many ways I like to communicate with other crafters. Just a couple of days ago I was on Twitter, chatting with other crafty folks the #craftsocial conversation that happens once a month. We were talking about pricing our work and once we got started, there were so many aspects, the 2 hours just flew. The main take-away points were educating our consumer about how exactly we make what we make so that they will understand what they are paying for. The second big point was to become "activists" for creating a culture in which craft artisans are paid a livable wage or more. Really relevant conversation for everyone there.

I'm going to take a little look through the blog archive here and see what else I can tell you about when it comes to this process of creating kits. But, before I end here I'd like to remind folks that I'm still on my path to turn you all into needlepoint nerds. Free mini kits are going out until I'm out of these babies. The little needlepoint pattern goes in a card for a completely impressive gift when finished.

Tuesday, October 12, 2010

When Things Don't Come Easy


On October first, we moved all the Krafti biz stuff into our SUV, a day before Laura's memorial gathering. It's difficult for me to write about the emotion behind all this right now as I am still just all in it. I am still in disbelief.

I do want all our friends, vendors and customers to know that the Krafti has been on a fast-track lately with all the press we've gotten this early Fall. Difficult timing of course, given this loss of Laura.

You know, I was always the voice in her ear, telling her what business move to make next. Now it's Laura's voice in my ear, saying "Just go ahead and do it. Do the business. Do Krafti-Kit"

I think if I weren't hearing that voice so clearly in my head, I would not be doing it, for sure.

So, first blog post behind me, I am moving forward and I hope you will all join me.

--Melissa